Privacy Policy

Last updated: October 7, 2026

NATUROVM operates this online store and website, including all related content, features, services, tools, products, and customer support functions, to provide you with a carefully curated fragrance shopping experience (the “Services”).

The NATUROVM online store is owned and operated by Zhengzhou Chencan Network Technology Co., Ltd. NATUROVM is powered by Shopify, which provides the technology infrastructure that allows us to offer the Services to our customers.

This Privacy Policy explains how we collect, use, process, store, share, and protect your personal information when you visit naturovm.com, browse our fragrance collections, purchase products, interact with our advertisements, contact customer support, or otherwise communicate with us.

If any conflict exists between our Terms of Service and this Privacy Policy regarding the collection, processing, use, or disclosure of personal information, this Privacy Policy will apply specifically to privacy-related matters.

Please review this Privacy Policy carefully. By accessing or using the Services, you acknowledge and agree to the privacy practices described in this document.

Personal Information We Collect or Process

When we refer to “personal information,” we mean information that identifies you, relates to you, describes you, or can reasonably be associated with you.

Personal information does not include information that has been collected anonymously or processed in a manner that removes identifiable characteristics so that it can no longer reasonably identify an individual.

Depending on how you interact with NATUROVM, your location, your privacy preferences, and applicable legal requirements, we may collect or process the following categories of information:

  • Contact information, including your name, email address, telephone number, billing details, and delivery address.
  • Account information, including account credentials, saved preferences, account settings, and stored information when account features are available.
  • Order and transaction information, including fragrances viewed, products added to cart, purchases completed, returns, exchanges, cancellations, order history, payment status, and transaction references.
  • Payment information processed through authorized third-party payment providers. We generally do not directly store complete payment card numbers or security codes.
  • Customer communication information, including messages, order details, fragrance inquiries, photographs, product concerns, and other information voluntarily provided when contacting our support team.
  • Device information, including device type, browser type, operating system, IP address, network information, and certain online identifiers.
  • Website usage information, including pages visited, fragrance collections viewed, search activity, shopping behavior, referral sources, cart activity, checkout interactions, and visit dates and times.
  • Advertising and measurement information, including advertisement interactions, campaign information, conversion events, attribution data, and related identifiers where permitted by law.
  • Cookie and privacy preference information, including consent selections and browser or device privacy signals.

Sources of Personal Information

We may obtain personal information from the following sources:

  • Directly from you when you place an order, create an account, contact us, subscribe to communications, or provide information through our Website.
  • Automatically through our Website using cookies, pixels, scripts, tags, local storage technologies, server logs, and similar technologies.
  • From Shopify and other technology providers that support our online store operations.
  • From payment processors and payment service providers that securely process transactions.
  • From shipping companies, fulfillment partners, warehouse providers, and logistics service providers.
  • From advertising, analytics, attribution, and marketing measurement partners.
  • From fraud prevention, security, and risk management providers.
  • From other business partners or third parties where permitted under applicable laws.

How We Use Your Personal Information

Depending on your interactions with NATUROVM and the Services you use, we may process personal information for the following purposes:

Providing and Improving Our Services

We use personal information to operate naturovm.com, process fragrance orders, arrange delivery, provide shipment updates, maintain shopping functionality, manage accounts, support returns and exchanges, respond to customer inquiries, and improve our overall shopping experience.

Payments and Transactions

We may process personal information to complete payment transactions, confirm purchases, maintain order records, prevent unauthorized payment activity, process refunds, and manage cancellations.

Marketing and Advertising

Where legally permitted, we may use personal information to understand customer interactions with NATUROVM advertisements, measure campaign performance, analyze conversions, improve advertising activities, and provide promotional communications related to our fragrance collections.

Website Analytics and Optimization

We may analyze Website activity, browsing patterns, fragrance preferences, product interactions, search behavior, and related information to improve Website performance, usability, product presentation, and customer experience.

Security and Fraud Prevention

We may use personal information to identify, investigate, prevent, and respond to fraud, unauthorized activity, security issues, misuse, or other activities that may violate applicable laws or our policies.

Communication With Customers

We may use your information to provide customer assistance, answer questions, send order confirmations, provide shipping notifications, respond to requests, and maintain communication regarding your relationship with NATUROVM.

Legal and Compliance Requirements

We may process personal information to comply with applicable laws, regulations, legal procedures, tax requirements, accounting obligations, contractual responsibilities, and lawful requests from authorities.

Cookies and Similar Technologies

NATUROVM and our service providers may use cookies, pixels, tags, scripts, APIs, local storage technologies, and similar tools to support Website operations and improve your browsing experience.

These technologies may be used to:

  • Enable essential Website functions.
  • Maintain shopping cart and checkout services.
  • Remember preferences and Website settings.
  • Protect Website security and prevent fraudulent activity.
  • Analyze Website traffic and customer behavior.
  • Improve Website performance and functionality.
  • Measure advertising effectiveness.
  • Track purchases and conversion events.
  • Support marketing activities where legally permitted.

Cookies and similar technologies may include strictly necessary technologies, functional technologies, analytics technologies, and advertising technologies.

Strictly necessary technologies support essential Website operations and may remain active because disabling them may prevent important Website functions from working properly.

Where required by applicable law, we request appropriate consent before activating non-essential analytics or advertising technologies.

You may manage available cookie preferences through the cookie controls provided on naturovm.com.

Changing cookie preferences may affect certain optional Website functions, analytics features, or advertising personalization.

Advertising, Analytics and AppLovin

NATUROVM may cooperate with advertising, analytics, attribution, and measurement providers to understand customer interactions, evaluate advertising performance, prevent fraud, and improve marketing effectiveness.

One advertising and measurement partner we may work with is AppLovin Corporation (“AppLovin”).

Where enabled, AppLovin technologies may include cookies, pixels, scripts, APIs, or similar integrations.

Depending on technical configuration, applicable law, and your privacy choices, information processed through these technologies may include:

  • IP address.
  • Browser and device information.
  • Device or advertising identifiers.
  • Online identifiers where legally permitted.
  • Website browsing activity.
  • Fragrance products viewed.
  • Search activity.
  • Products added to cart.
  • Checkout activity.
  • Purchase and conversion information.
  • Advertising interactions.
  • Campaign measurement information.
  • Regional information where applicable.
  • Cookie and privacy preference signals.
  • Certain customer identifiers where legally allowed.

AppLovin may process applicable information for advertising measurement, conversion attribution, optimization, fraud prevention, security, and delivery of advertising services where permitted by law and based on your privacy choices.

We do not intentionally provide AppLovin with sensitive personal information for advertising purposes.

You may manage applicable advertising preferences through our Website cookie controls and privacy settings.

For additional information about AppLovin privacy practices, please visit:
https://legal.applovin.com/privacy/

How We Disclose Personal Information

We may share personal information when reasonably necessary to operate our business, provide NATUROVM Services, complete customer transactions, support fragrance delivery, measure advertising performance, maintain Website security, or comply with applicable legal obligations.

Personal information may be disclosed to the following categories of recipients:

  • Shopify and other e-commerce platform providers that support Website operations.
  • Payment processors and payment service providers that securely handle transactions.
  • Shipping companies, logistics providers, warehouses, and fulfillment partners responsible for order delivery.
  • Customer service providers that assist with customer communication and support operations.
  • Technology, hosting, cybersecurity, and infrastructure providers that maintain Website functionality and security.
  • Analytics, performance measurement, advertising, and attribution providers.
  • Advertising partners, including AppLovin, where applicable and legally permitted.
  • Fraud prevention and risk management providers.
  • Professional service providers, including legal advisers, accountants, auditors, and consultants.
  • Government agencies, regulators, courts, or law enforcement authorities where disclosure is required by law.

We may also disclose information in connection with business transactions such as mergers, acquisitions, financing arrangements, restructuring, asset transfers, bankruptcy proceedings, or similar corporate events.

Service providers that process information on our behalf are expected to handle personal information according to applicable agreements, security requirements, and privacy obligations.

Relationship With Shopify

Our online store infrastructure is provided through Shopify.

Shopify may collect and process personal information related to your access to and use of our Services in order to provide, maintain, protect, and improve Shopify services.

Information submitted through naturovm.com may be transferred to Shopify and other service providers that may operate in countries outside your place of residence.

Certain Shopify services may use information relating to interactions with our store, Shopify, and participating merchants to enhance applicable services and functionality.

For additional information about Shopify privacy practices, please review Shopify's Privacy Policy:

https://privacy.shopify.com/en

Depending on your location, additional privacy choices related to Shopify processing may be available through Shopify privacy tools.

Targeted Advertising and Privacy Choices

Depending on applicable privacy laws, certain advertising-related processing activities may be considered targeted advertising, sharing, sale of personal information, or other regulated activities.

Where applicable, you may have the right to control or opt out of certain advertising-related processing activities.

You may manage available privacy choices through:

  • Cookie preference controls available on our Website.
  • Rejecting optional advertising technologies where available.
  • Using available Website privacy-choice tools.
  • Contacting us at service@naturovm.com.
  • Using recognized browser or device privacy signals where supported by applicable law.

Where legally required and technically available, NATUROVM will respect applicable privacy preference signals, including Global Privacy Control (GPC) and other recognized privacy mechanisms.

Your choices may not prevent all advertisements from appearing. However, they may influence whether advertisements are personalized and how advertising performance is measured.

Marketing Communications

Where permitted by applicable law, NATUROVM may send promotional communications regarding fragrance collections, new arrivals, special offers, seasonal campaigns, and Website updates.

You may unsubscribe from marketing emails at any time by selecting the unsubscribe option included in promotional messages.

Even after unsubscribing from marketing communications, you may continue receiving important service-related messages regarding orders, payments, shipping updates, returns, account security, or customer support requests.

Third-Party Websites and Links

The Services may include links to third-party websites, social platforms, payment providers, applications, or external online services.

Third-party services may maintain privacy practices, security standards, and policies different from those of NATUROVM.

We are not responsible for the privacy practices, security measures, content, or operations of third-party services that we do not control.

We recommend reviewing the privacy policies of third-party websites before providing personal information.

Children's Privacy

The NATUROVM Website and online shopping Services are intended for adult customers and are not designed or directed toward children.

We do not knowingly collect personal information directly from children where parental consent or another legal basis would be required under applicable laws.

If you are a parent or legal guardian and believe that a child has provided personal information to us improperly, please contact:

service@naturovm.com

We will review the matter and take appropriate action according to applicable legal requirements.

Security of Your Information

We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, misuse, alteration, loss, or disclosure.

However, no internet transmission method, electronic communication system, or data storage method can be guaranteed to provide complete security.

For your protection, please do not send complete payment card numbers, security codes, passwords, or other highly sensitive information through ordinary email or customer support channels.

Data Retention

NATUROVM retains personal information only for as long as reasonably necessary for legitimate business purposes, including:

  • Processing and maintaining order records.
  • Providing customer service assistance.
  • Managing returns, exchanges, and refunds.
  • Preventing fraud and unauthorized activity.
  • Maintaining Website and account security.
  • Resolving disputes.
  • Enforcing agreements and policies.
  • Meeting tax, accounting, regulatory, and legal obligations.

Retention periods may vary depending on the type of information, purpose of processing, business requirements, and applicable legal obligations.

Your Privacy Rights

Depending on your location and applicable privacy laws, you may have certain rights regarding your personal information.

Right to Access or Know

You may have the right to request information about the personal data we maintain about you.

Right to Delete

You may have the right to request deletion of certain personal information, subject to applicable exceptions.

Right to Correct

You may have the right to request correction of inaccurate personal information.

Right to Data Portability

You may have the right to receive a portable copy of eligible personal information.

Right to Restrict or Object

You may have rights to restrict or object to certain types of personal information processing.

Right to Withdraw Consent

Where processing is based on consent, you may withdraw your consent at any time.

Right to Opt Out of Targeted Advertising

Depending on applicable laws, you may have the right to opt out of certain targeted advertising, sharing, or sale-related processing activities.

Right to Appeal

Residents of certain regions may have the right to appeal decisions regarding privacy requests.

Right to File a Complaint

You may have the right to submit a complaint to an applicable privacy or data protection authority.

Submitting Privacy Requests

To exercise applicable privacy rights, please contact:

service@naturovm.com

We may request verification information to confirm your identity before completing certain privacy requests.

Authorized representatives may be required to provide proof that they have permission to act on your behalf.

NATUROVM will not unlawfully discriminate against customers for exercising applicable privacy rights.

United States Privacy Rights

Residents of certain United States states may have additional privacy rights under applicable state privacy laws.

Depending on the applicable law, these rights may include the ability to:

  • Request access to personal information collected about you.
  • Request correction of inaccurate personal information.
  • Request deletion of personal information, subject to applicable exceptions.
  • Request a copy of personal information in a portable format.
  • Opt out of certain targeted advertising, sharing, or sale-related activities where applicable.

You may submit applicable privacy requests through available Website privacy controls or by contacting:

service@naturovm.com

Where required by applicable law, we recognize supported privacy preference signals, including Global Privacy Control (GPC).

European Economic Area, United Kingdom and Similar Jurisdictions

Where the General Data Protection Regulation (GDPR), UK GDPR, or similar privacy regulations apply, NATUROVM may process personal information based on one or more lawful grounds, including:

  • Performance of a contract.
  • Compliance with legal obligations.
  • Our legitimate business interests.
  • Your consent.
  • Protection and exercise of legal rights.

Where we rely on consent as the legal basis for processing, you may withdraw your consent at any time.

Withdrawal of consent does not affect the legality of processing that occurred before consent was withdrawn.

Where applicable, you may also have the right to submit a complaint to the relevant data protection authority.

International Transfers

Because NATUROVM operates through international e-commerce networks, personal information may be processed, stored, or transferred in countries other than the country where you reside.

Our service providers, payment processors, technology partners, advertising partners, and logistics providers may operate internationally.

Where required by applicable law, we use appropriate safeguards designed to protect personal information during international transfers, including recognized contractual protections and legally accepted transfer mechanisms.

Complaints

If you have questions, concerns, or complaints regarding how NATUROVM processes your personal information, please contact us using the information below.

Depending on your location, you may also have the right to contact an applicable privacy authority or request review of a privacy decision.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business practices, Website features, technologies, service providers, advertising methods, legal requirements, or privacy procedures.

When changes are made, we will update the “Last updated” date displayed at the beginning of this Privacy Policy.

Where required by applicable law, we may provide additional notice regarding significant changes.

Contact Us

If you have questions about this Privacy Policy, our privacy practices, or wish to exercise an applicable privacy right, please contact us.

Brand:
NATUROVM

Website:
naturovm.com

Legal Entity:
Zhengzhou Chencan Network Technology Co., Ltd.

Registered Address:
Room 402, Building A2-4, Taiwan Science and Technology Park,
Xingang Office, Aviation Port Area,
Zhengzhou City, Henan Province, China

Unified Social Credit Code:

91410100MAE7QX975Q

Customer Support and Privacy Email:
service@naturovm.com

naturovm.com is owned and operated by Zhengzhou Chencan Network Technology Co., Ltd. The company manages the operation of the online store, customer service, order coordination, fragrance product distribution, and related e-commerce activities.

NATUROVM is committed to creating a trustworthy fragrance shopping experience through responsible data handling, transparent communication, reliable service, and continuous improvement of customer support.